Pinterest finally launched a suite of parental controls on Tuesday.

After a March 2023 NBC News investigative report that exposed how pedophiles had been using the service to curate image boards of young girls, and a letter from two U.S. Senators, Pinterest launched a suite of features aimed at protecting young users on the platform.

Here’s a summary of what they did, also using images from our Instagram post.

✅ Teen accounts in Pinterest under age 16 are private and undiscoverable:

✅ Teen accounts under age 16 can also grant permission to interact. This is a walk back on previous lockdown measures. Pinterest still wants teens who to interact with others but only with approved contacts. The problem is that teens can add whoever they want:

✅ Parents can set a 4-digit passcode on changing the birthday and other key data. This is one of the changes we’re most pleased with because it’s a true parental control. A parent must be involved for the child to get part the barrier. In a world where so many parental rights are being diminished, this is something we approve of.

✅ If <18 you can’t change your birthday to 18+ without verifying your age with a third party. This is Pinterest’s attempt at age verification, which is actually pretty aggressive. Tech Crunch went on to describe it like this:

For starters, it says it will expand its age verification process. By the end of this month, if someone who entered their age as under 18 tries to edit their date of birth on the Pinterest app, the company will require them to send additional information to its third-party age verification partner. This process includes sending a government ID or birth certificate and may also require the users to take a selfie for an ID photo.

✅ No face filters or weight loss ads allowed (for mental well-being):

PYE Bottom Line: these are good changes. But so late. And the porn problem is still there.

It’s a predictable pattern. It took the NBC article and a letter from Senators Marsha Blackburn (R – Tenn.) and Richard Blackburn (D – Conn.) for this to happen. Pinterest has 4,000 employees. Didn’t anyone know this was happening? Pinterest launched in 2008. Why did this take 15 years? If Pinterest really wants to be a place for young, creative types, where’s the AI that could block explicit content? This tech exists.

Time after time, it just seems that childhood has become a sacrificial offering to profits.

This is why a child-first design law, like the one passed in California, is needed at the federal level. Because the time for technology companies to self-regulate is over.

And so we will continue the battle for better laws and accountability.

If you have friends with children who use Pinterest, please share these changes with them.